Food Paper

In order to draft this paper I had to have some basic knowledge of the types of chocolate we tried.  Not only did i have to have a little background of each of the companies history, I also had to no how they tasted.  Once I had some notes on the taste of the chocolates, I did some research on the history of the four brands to get a better understanding of when they started, how they started, etc.  The first draft was difficult to start, I wasn't exactly sure how to start and organize it, but after some thought I figured it out, and it was fairly simple.  The easiest part of the draft was to talk about the history of each of the brands.  All that needed to be done was to go online and do some research.  The part that frustrated me the most was organizing it.  At first I wasn't exactly sure how to start the paper, how to organize it, etc. To develop this draft I mainly used descriptive words because I talked about three or four separate brands of chocolate and what were similar and different about each of them.

In my first draft I liked how I talked a little bit about the history of each company so the reader had a basic background.  After first reading over my draft, I made some changes to the intro. I noticed that it was very confusing and needed a lot of editing, so I went through and made some appropriate changes when needed.  I also thought that I needed to add a few more details about each of the chocolates characteristics, for example how each one tasted compared to one another.

Based on my partners feedback, my intro was good for the most part. 

To revise my paper I'm going to back through and edit everything but the intro (I have already worked on editing that.) I want to give more specific and descriptive details on each of the chocolate companies as well as my conclusion to make sure that it sums up my paper. 

They All Taste The Same!
Chocolate is one of the most universal and sought after snacks to ever be consumed. The vast amounts of choices you can select from make it nearly impossible for one not to have a strong desire and attraction for this snack. Milk, semisweet, bittersweet, unsweeted are all varieties of chocolate produced by chocolatiers. Not only is there an incredible variety of types, there are a seemingly endless variety of brands.  Dove, Lindt, Hershey’s, as well as Godiva are four of the most well-known and sought after chocolates in the world. Although there are a seemingly endless variety of brands, it seems like every one tastes the same.

Dove, Lindt, Hershey’s and Godiva are all world famous brands of chocolate.  Each one of these brands has their own characteristics which make them well known.  For example, inside of each piece of Dove Chocolate, there is a saying such as “find your passion,” or “smile at yourself.”  These sayings set Dove apart from every other brand.  The majority of the population would see these sayings and immediately know that they are eating a piece of Dove chocolate. 

A distinguishing characteristic of Lindt Chocolate is its overall packaging and language. Lindt Chocolates are wrapped in bright and shimmering packaging that surly few other chocolate brands come close to matching. If the packaging doesn’t give it away, maybe the elegant and fancy writing will. Generally, Lindt labels their packages with a cursive style of writing that will set it apart from other companies. 

The bold letters and darker colors of all Hershey packaging lets people immediately know that you are eating Hershey’s.  A lot of the well known chocolate companies use cursive and elegant lettering to display their product.  However, Hershey’s took a completely different approach.  On every one of their packaging you will see that Hershey’s uses big and bold displays which will stand out to potential costumers.  Also, a lot of companies use bright and vibrant colors.  Again, Hershey’s took a separate approach by using darker shades to really set them apart. 

Godiva took a similar approach to that of Hershey’s. Bold lettering and dark shades on every package of Godiva chocolate are both distinguishing characteristics.  Even though Hershey’s and Godiva both have bold lettering and use darker shades they are still easily separated on the shelf at a grocery store.

    Chocolate companies all over the world pride themselves in making their own product that nobody else has and one that everyone wants. Apart from the fact that each company has distinguishing characteristics as far as their packaging and marketing styles go, to many chocolates all taste the same. All milk chocolates taste the same; all dark chocolates taste the same and all white chocolates taste the same. You can not possibly tell me that you if you eat a piece of Godiva milk chocolate and a piece of Lindt milk chocolate you will be able to finish eating them and then tell someone what brand that was, there just isn’t that much of a different between them.

Chocolate is one of the most desired and sought after snacks in the world. Each company has their own signature style that sets them apart from one another. However, if you take a look beyond the display there isn’t a whole lot different between them.               

 First Draft

Dove, created with love was founded by Leo Stefanos in the 1950’s.  Dove Chocolate is 100% Pure Cocoa Butter, it has an irresistible scent and a rich taste that they say can not be compared by any other chocolate company.  Dove has been known to direct and advertise its products mainly towards women.  The packaging is a sure give-a-way of this, because inside every piece of chocolate there are sayings,” Smile at yourself,” and “Find your passion.”  Not only does each piece of chocolate carry a catchy saying with it, but the writing on the packaging is very elegant, graceful, and appropriate for the category of consumer their product is directed towards. 

Lindt, Master Swiss Chocolatier, since 1845, began with David Sprungli-Schwarz and his son Rudolf Sprungli-Ammann.  The Lindt chocolate company began in a small confectionery shop in the Markgasse of Zurich’s Old Town.  With the help of many, Lindt and Sprungli continue to flourish today.  The company has gone international being sold in over 80 countries.  Milk, Dark, White, and Unique blends of chocolate are all types of chocolate sold my Lindt Chocolatiers all around the world. 

Hershey’s Chocolate basically began in 1893 when Milton Hershey discovered the art of chocolate making.  From then on Hershey and his company have developed different types of chocolate while expanding their company to where it is today.  Currently Hershey’s have locations in over 90 countries around the world.  Hershey’s chocolate sold to a more wide range of consumers.  It is not necessarily directed towards specific group of people like Dove and Lindt.  Hershey’s logo and packaging has not changed much over the years as they continue to direct it to the same group of people. 

For any industry, not just chocolate, companies pride themselves in producing and creating different and more innovative forms of their product.  Any industry could have products directed towards specific groups of people like the some of the chocolate companies do.  However, some industries are directed towards one group of people and that’s it.  All these decisions are made by the companies, and are run how they want them to be run. 

One of the most universal and sought after snacks to ever be consumed is known as chocolate.  So many varieties make it nearly impossible for one not to have a strong attraction and liking for this snack.  Milk, semisweet, bittersweet, unsweetened are all varieties of chocolate consumed all around the world.  Not only is there an incredible variety of types, there are a seemingly endless variety of brands.  Dove, Lindt, Hershey’s, as well as Godiva are four of the most well-known and sought after chocolates in the world. 

Dove, created with love was founded by Leo Stefanos in the 1950’s.  Dove Chocolate is 100% Pure Cocoa Butter, it has an irresistible scent and a rich taste that they say can not be compared by any other chocolate company.  Dove has been known to direct and advertise its products mainly towards women.  The packaging is a sure give-a-way of this, because inside every piece of chocolate there are sayings,” Smile at yourself,” and “Find your passion.”  Not only does each piece of chocolate carry a catchy saying with it, but the writing on the packaging is very elegant, graceful, and appropriate for the category of consumer their product is directed towards. 

Lindt, Master Swiss Chocolatier, since 1845, began with David Sprungli-Schwarz and his son Rudolf Sprungli-Ammann.  The Lindt chocolate company began in a small confectionery shop in the Markgasse of Zurich’s Old Town.  With the help of many, Lindt and Sprungli continue to flourish today.  The company has gone international being sold in over 80 countries.  Milk, Dark, White, and Unique blends of chocolate are all types of chocolate sold my Lindt Chocolatiers all around the world. 

Hershey’s Chocolate basically began in 1893 when Milton Hershey discovered the art of chocolate making.  From then on Hershey and his company have developed different types of chocolate while expanding their company to where it is today.  Currently Hershey’s have locations in over 90 countries around the world.  Hershey’s chocolate sold to a more wide range of consumers.  It is not necessarily directed towards specific group of people like Dove and Lindt.  Hershey’s logo and packaging has not changed much over the years as they continue to direct it to the same group of people. 

For any industry, not just chocolate, companies pride themselves in producing and creating different and more innovative forms of their product.  Any industry could have products directed towards specific groups of people like the some of the chocolate companies do.  However, some industries are directed towards one group of people and that’s it.  All these decisions are made by the companies, and are run how they want them to be run.